Seeking advice from experienced founders on how they would scale in my situation

Hello!

I'm seeking genuine advice.

Over the past 1.5 years, I have spent a lot of time building a consumer app. Initially just for fun and myself, but I started sharing it with friends and it gathered interest, so I kept building and the app growing. I iterated via feedback I got from users. Today, the app is fairly complete with robust frontend and backend and has all the bells and whistles I wanted to implement and features that users have asked for.

I haven't done any marketing yet whatsoever. With that, the app has around 200 weekly and 50 daily users, 20 of which are paying users, generating MRR of around $150. Funnels and retention are not really optimized. I have no real reference to judge these numbers by, and I also don't know if they are statistically significant at this small scale.

Users really like the app. I regularly hear from paying and unaffiliated users that it is the best app they have ever used. Better than the competition (which are really big companies). It is clean, beautiful, intuitive, easy to use, works well, and has amazing features. The broader market the app sits in is huge. But the app operates in a niche within that market. I believe this market segment will be growing significantly. And within this niche, there is no direct competition (only the apps in the broader market that I mentioned before), so my app could potentially dominate that sub-segment.

That brings me to the matter. I'm a very technical and strategic person. I can build, analyze, plan, and innovate. But I'm not a sales or marketing person. I know the product is not just good, but really good. But I also know that in order to scale, it requires more than a good product. It requires distribution. I need to admit that I don't have the skills or mental capacity for that. In particular since it would – in today's time – undoubtedly involve social media marketing which I honestly don't want to be personally involved with.

Hence, I think I somehow need to bring this skill in. I can see multiple options, but I don't know what's the best approach. I'm not really in the financial position to dump heaps of money on the app. I would like to hear from people with experience what they would do now in my situation.

I appreciate every response. Thank you.