Picking a name for my superfoods line. Which one would you grab off a shelf?

Hey all, after a gut reaction here.

I'm launching a nuts, dried fruit, and superfoods line and I'm down to two brand directions. Mockup is here: https://postimg.cc/LhpXqbn6

Trademark is already filed on both names, so this isn't a "does it exist" question. I want to know which one pulls you in more and which one you'd actually pick up.

Quick context so the names land:

Freshrr (two r's, on purpose). It's built on one promise: small batches, made fresh, no sitting in a warehouse for a year. The name carries the whole idea.

Hero Superfoods. Same freshness focus, but it reaches wider. Superfoods up front, plus a give-back angle where every bag helps feed shelter animals. The "hero" idea is simple: you do something good for yourself, for the planet, and for an animal with every purchase.

So Freshrr is tight and says one thing well. Hero means more but asks the brand to carry more.

Which one hits harder, and why? First instinct is what I'm after.