I quit big 4 consulting to start a clothing brand. Just made over $34k last month after 8 months

I don't have any friends to share this win with so Reddit it is :))

I worked at Deloitte and then Bain for about 6 years total. The work was genuinely interesting but I was pulling 80 hour weeks, and the thing that kept nagging me was watching small ecom brands with worse products than the clients I advised absolutely eat market share because they just understood the short form content game and the big guys didn't. I kept thinking I could do that so I went for it.

My hypothesis was simple. There's real underserved demand in the niche i wanted to attack (clothing), slightly premium basics, and the actual edge is never the product as it’s heavily saturated, it's creating a tight community, creative volume, and knowing how to talk to the customer. I noticed most brands in my space pour everything into one hero video and then wonder why the ads stop working in 2 weeks. I went the other way and treated creative like a content channel, not an ad budget.

8 months in I did just over $34k in revenue last month, margin sitting around 27% after ad spend and COGS. It's not life changing by any means but it’s a step in the right direction.

Back to the point of creative volume which was the big unlock for my brand. Early on I was producing these perfect UGC ads and burning out, going dark for 2 weeks at a time. Eventually I built a workflow combining Argil and Descript to spin out the UGC and FAQ style variations way faster, which took me from 4 or 5 new creatives a month to 20-something + i’ve been using CapCut for the quick edits. That volume is what dropped my CAC. On the boring technical side, I started on Shopify and I'm still there. When orders picked up in Europe i went with Scayle. Also Klaviyo for email has paid for itself ten times over in the meantime. So that’s when it comes to my stack so far, still adding/removing as i scale more.

Stay with me on this IMPORTANT point. People want to feel something before they buy, and a series of honest slightly imperfect branding beats any polished over produced videos or photos, focus on building and nurturing your community and differentiating yourself from the HUGE competition.

On a personal note, i really teared up looking at the numbers because 18 year old me who moved to France as an immigrant with nothing would not believe this is real life.

Anyway, sending some good karma into the world, iif anyone has questions I'm happy to get into it. cheers for more wins!!