Scammer send me a foto link by email, but used my friends name. How? [NL]

So I got an email from someone (eknowid) with a link to photo's. I obviously didn't click on the link. But they signed it with my friends first and last name. How would a scammer know that name and their connection to me with my email address?

Did our info just get leaked by one of the many companies with breaches? Is one of us at risk? Should we do something or just delete and ignore?
Thanks!