How Will Content Strategy Change Because of AI?

Content marketing has traditionally been designed around attracting visitors through search engines. Articles, guides, and landing pages were often optimized to rank for specific keywords and generate traffic. But AI assistants are changing how people consume information.

Instead of reading multiple articles, users can receive summarized answers in seconds. This makes me wonder whether businesses need to create content differently going forward. Perhaps the goal is no longer just attracting clicks, but also becoming a trusted source that AI systems reference when generating responses.

For content creators and marketers, have you adjusted your strategy to account for AI-powered discovery? Are there specific content formats, topics, or approaches that you believe are more effective for building visibility in AI-generated answers?