The part of scaling social media accounts nobody really talks about

When people talk about growing social media operations, it's typically about content, ads, analytics, and strategy.

But after managing multiple accounts, I noticed the biggest pain points were often just the repetitive little things.

Maintaining all things organized, knowing which account is linked to which, ensuring workflows are uniform, allowing access to team members without things getting messy etc.

When you're just managing a handful of accounts, you don't really notice it. However, as the number increases, the little things begin to take a lot of time.

I believe many marketers don't appreciate the systems part of social media. While good content is important, a clean process is important as well.

Curious if anyone else has gone through this shift from just making content to managing everything that comes with running the whole process.