Best states for STR in 2026 by ADR, occupancy & profit

I analyzed 2026 short-term rental performance using 3 metrics:
ADR + Occupancy + Profit per listing

Some interesting findings:

Hawaii ranked #1 overall
• ADR: $269/night
• Occupancy: 55%
Highest pricing power in the dataset.

Florida led in profit
• Profit per listing: $26,890
• Growth: +20.4%
Still one of the strongest STR cash-flow markets.

Nebraska was the sleeper pick
Omaha is quietly driving strong returns with much lower acquisition costs than major vacation markets.

Big takeaway: The best STR markets aren’t always the obvious tourist hotspots. Sometimes profit comes from strong occupancy + lower operating costs, not just high ADR.

Which state are you bullish on for STR in 2026?