What functional use cases are you building with HubSpot’s Prospecting Agent?

I’m curious to hear how people are actually using HubSpot’s Prospecting Agent in real-life sales or RevOps workflows.

Not just the obvious “AI helps with prospecting” angle, but the functional use cases that are genuinely useful day to day.

For example:

• identifying target accounts or contacts
• preparing outreach sequences
• enriching sales context before a first touch
• prioritizing leads or companies
• helping SDR/BDR teams structure their prospecting
• combining it with Lists, Lead Object, Sequences, Workflows or custom properties
• surfacing buying signals or relevant context from CRM data

I’d love to know what you’ve tested, what works well, what still feels limited, and how you’ve connected it to your actual HubSpot process.

Curious to hear concrete examples from teams using it in production or experimenting with it right now.