Spotify analytic inconsistencies

I might just be going insane but something feels off with my Spotify analytics. We hit 1000 audience in 30 days a few weeks ago but were constantly between 150-200 hours short of 2000 consumption hours to hit monetisation.

We just crossed the 2000 consumption hours in 30 days but our audience has dropped almost 30% despite every over analytic either growing or staying consistent. Our followers have been steadily increasing each week by around 10 follows a week.

Our plays and downloads are up 7% in the previous 30 days which makes the audience size dropping seem odd.

Maybe it is right, but it just seems odd that every other number is positive and audience size is negative.

Posted Jun 25, 2026, 7:01 AM UTC

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