If you are an eCommerce brand on a non-Plus plan, your data is about to go completely dark.

Shopify is removing legacy tracking scripts on August 26.The Additional Scripts field is being completely wiped out. There is no grace period.

If you haven't migrated to the Web Pixels API and server-side infrastructure, your Meta CAPI and Google Ads tracking will drop to zero.

Here is the cost of staying on legacy setups:

→ Algorithmic fatigue

↳ Meta and Google will optimize for ghost data.

→ Inflated CPAs

↳ Losing 20% to 35% of checkout conversion signals breaks bidding models.

→ Blind scaling

↳ Ad platforms will struggle with browser cookie restrictions and ad-blockers.

Basic app plugins will not fix this anymore.
Data is the foundation, but broken data is an expensive liability.

You need a dedicated backend data pipeline to route conversion data accurately while maintaining checkout compliance.
If you'd like, we can check your GTM container and Meta Pixel for tracking leaks.