Question about UPC/barcode stickers on early ’90s Marvel direct editions

Question

Has anyone seen early 1990s Marvel direct-edition comics where a UPC/barcode sticker was placed over the direct-edition art box?

I’m researching Venom: Lethal Protector #1 copies that have a barcode sticker over the Spider-Man box. I’ve seen more than one example, and I’m trying to figure out whether this was a distribution/newsstand-use practice, a retailer/distributor workaround, or something added later.

I’m not looking for an appraisal or trying to sell anything. I’m mainly interested in whether longtime collectors, dealers, or former shop owners remember seeing these barcode-sticker copies when the book was originally distributed.

Any info or memories would be appreciated.

https://preview.redd.it/o0qi22a7ng9h1.jpg?width=315&format=pjpg&auto=webp&s=9dfdd775e0e62b4631d16d0d3d43fb86c5b2d563

Posted Jun 25, 2026, 5:02 PM UTC

29
Loading comments…