What's the Biggest Celeb Negative PR Case You've Noticed?

Have you ever felt like the negativity surrounding a celeb went beyond normal criticism? Not because they were perfect or didn't deserve backlash at times but because it seemed like every controversy was amplified, old stories kept getting recycled, & the negative narrative just never went away. Who comes to mind & what made you feel that way?

Also we always hear about PR teams building up their own clients but do you think they sometimes play a role in tearing down a rival too? Not necessarily by making things up, but by helping amplify certain narratives because it benefits someone else. Have you ever suspected that happened? If so who & why?