Was SRK and Priyanka Chopra really Bollywood's biggest "unconfirmed" story?

I've been going through old Bollywood gossip forums and almost every thread eventually leads to SRK and Priyanka Chopra. There were endless rumors after Don 2, stories about them getting close, and even speculation that it affected friendships within the industry.

Neither of them ever confirmed any relationship, so it remains one of Bollywood's biggest unverified rumors. But it's crazy how this topic still gets discussed years later.

Do you think it was just media hype or was there more to the story?