ꓪһаt іmрrоνеmеոtѕ һаνе mаdе tһе bіցցеѕt dіffеrеոсе fоr уоսr frеіցһt fоrԝаrdіոց ԝеbѕіtе?

I've noticed a common pattern when looking at freight forwarder websites, so I thought I'd share a few observations and see if others have had the same experience.

For me, the order below seems to make the most sense:

1. Make sure your website clearly explains what you do, which trade lanes you handle, and how potential customers can reach you. A surprising number of websites are missing this basic information.
2. Create pages around the services and trade lanes you actually specialize in. For example, if you mainly handle furniture shipments from China or hazardous cargo, having dedicated pages for those topics makes it much easier for visitors to find the right information.
3. Keep your business information accurate and easy to find online so people can quickly verify your company.
4. Once the basics are in place, it makes more sense to focus on reaching out to potential customers, since they'll usually look up your company before replying.
5. Sharing helpful articles or industry insights is valuable too, but I think it works best after the foundation is already solid.

In my opinion, many companies spend time creating content before making their website useful and easy to understand.

Curious if others in logistics have seen the same thing, or if your experience has been different.