* [Landing Page](https://www.softlaunch.so/)
* [Docs](https://docs.softlaunch.so/)
* [Dashboard](https://app.softlaunch.so/)

I know feature flags aren't exactly a novel idea and there are plenty of alternatives (LaunchDarkly, Flagsmith, Eppo, etc). But I'd been using one of these big enterprise feature flagging services at my day job for a while, and a bunch of stuff about it kept driving me nuts: the UI was painfully slow, navigating between pages could take a couple seconds, and saving a change felt even worse, which gets really rough once your team has hundreds of flags. There wasn't much in the way of dev tooling either, no real CLI, and our coding agents had zero visibility into flag configs, so we had to write a lot of in-house dev tools, scripts, and testing utilities to make it operationally scalable.

So that's why I built Softlaunch. Some highlights:

* It all runs on a real-time database (InstantDB), so the dashboard stays snappy even with a ton of flags, and flag changes are actually real-time instead of polling like some of these other alternatives do. Evaluations are still CDN-backed and run locally, so they're just as fast/resilient to network blips on your users' end.
* It's also genuinely developer-first. There's a real CLI and clean APIs, which also means coding agents can see and manage your flags instead of being blind to them. And every org gets its own database, which keeps your data isolated, makes flag configs easy to spin up for stuff like end-to-end tests, and makes self-hosting way simpler.
* And it's forever-free with no usage limits!

It's still early. Right now there's a React SDK and a plain JS one, with more languages, the in-app dev tools, and even better coding-agent support still in progress. I'd love feedback, especially from anyone who's wrestled with other feature flagging services at work. What would actually make you switch, and what would be a dealbreaker?

P.S. Huge shoutout to InstantDB, which is doing the heavy lifting on the real-time and per-org database parts. It's pretty much what made building this solo realistic.

i built a free, fast, and reliable real-time feature flagging service