Graphic design and photography. Should I keep it separate?
I want to give my photography more online presence and I feel like I'm nearing the point where a website is in order. I am fortunate to be a graphic/web designer so building a pro site will cost me nothing but time. My issue right now is that I'm not sure to what degree I want my services to overlap and I would love to hear you guys opinions.
I obviously already have a portfolio for my design work, and I will definitely add photography as a service there as it will be valuable to jobs like personal/small company branding (I'm a student and have moderate succes as a freelancer on the side). The issue is I'm not sure if I should have a dedicated site for photography.
I want to take photography seriously, and I'm wondering if people in the photography world, and more importantly clients will take my services seriously if I just showcase my photos on my main site. I would love to hear from designers who also do photography. I would imagine there are quite a few of those.
Pros and cons I can come up with:
PROS:
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Each service will provide exposure to the other (People who come looking for my photography will see my design services, and the other way around).
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Less time spend maintaining brand, search optimization, and marketing for each individual site.
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Right now I own <mylastname>.com. I really like that. My last name is very long and I don't feel <lastname>+photography or similar is viable due to length. My lastname alone is pushing the limit. I could perhaps do photo.<mylastname>.com. I'm normally not a fan of subdomains, but It would eliminate some of the cons mentioned below.
CONS:
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I can present each service more elegantly with dedicated sites.
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I would appear more dedicated to each service by not pushing the other one in potential clients face.
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People would only get exactly what they came from.
Posted Jan 6, 2014, 10:33 AM UTC · edited
If you are going after big, corporate clients, then keep the photography and graphic design separate. Larger places tend to specialize and look for vendors with specialized skills.
If you are going after small/midsize clients, put them together. Smaller places appreciate freelancers that can wear multiple hats well.