Curious to hear everyone's launch strategy for new products!

Launching new products and wanted to hear what's actually working for people, specifically the lesser known stuff

I'll share a few things I've noticed lately with my launches

Vine has gotten a lot better. A couple years ago the reviews felt harsh and almost felt like people were trying to be movie critics. However, now it seem much more balanced. I recently launched in a pretty competitive category, got 30 Vine reviews, landed at 4.8 stars, and started seeing organic sales come in with solid keyword placement, no PPC needed. Curious if others are seeing the same thing.

Auto campaigns keep outperforming my manuals. I know the playbook is to harvest converting keywords from auto and move them to manual, but my autos just keep winning on ACOS even after I do that. Search term report confirms the keyword is converting, but auto does it cheaper somehow. I've stopped negating in those cases and just let both run.

Anyone have a theory on why this happens?

Sponsored Product Videos are quietly crushing it. Lower ACOS, cheaper CPCs, and I think it's because they're still fairly new. Most sellers either don't know about them or assume video is too hard to produce. Honestly though, with the tools available now it's not that difficult. I've even used Amazon's own Creative Studio to generate videos. If you're not running these yet, worth testing. (Its quite hidden on the campaign tab)

Would love to hear what's working for people!