r/Klaviyo•
G0RLAMl

Looking for Shopify/Klaviyo brands to test an onsite intent signal and customized flows

I left a 17-year career in finance and spent the last 5 years building AI/data products for large DTC brands doing $100M-$1B in GMV.

One pattern I kept seeing at that level is that lifecycle marketing is shifting away from basic event-triggered flows and starting to use intent signals to change what customers get in email/SMS automations.

Most brands already have the obvious Klaviyo flows but a lot of those flows still rely on generic reminder marketing like “Still interested?”, “Forgot something?”, and “We miss you?”

Those messages can work, but they leave a lot of money on the table because they are optimized for the trigger and not for the person behind it.

The problem is that customizing Klaviyo flows around that kind of behavior is still hard.

Anyone doing it well usually has expensive tools, strong internal teams, or agencies doing a lot of manual/offline strategy work.

So for the past year I’ve been building a simple solution for any Shopify/Klaviyo brand.

The basic idea is to use recent onsite engagement to identify higher-intent shoppers, then use that signal inside Klaviyo to message them better.

It measures what people did on the site, how often they came back, how much time the spent and how deep their browsing sessions have been, and writes a custom profile property back to Klaviyo every 15 minutes.

It can be used to customize flow logic, segments, suppression, timing, messaging, and offers. It's been particularly useful in nudging leads to first purchase, but has shown good results with repeat purchases, winbacks and reactivation as well.

We’ve tested the model across 13 Klaviyo brands doing roughly $5M-$300M in GMV, scoring more than 4M active profiles. Across all accounts, higher onsite engagement consistently correlated with stronger conversion and repeat purchase behavior.

Now we’re looking for a few more Shopify/Klaviyo brands to test it with.

The Klaviyo app is available in private access now, and we’re offering the first year free for early adopters to get more usage out of the data model.

We’re also testing an affordable done-for-you service for lean teams that want to use this to customize flows but don't have the time or right tools. No retainer.

If you run a Shopify brand on Klaviyo and want to see whether there’s a clear intent signal hiding in your site traffic, happy to take a look.

Also happy to answer questions here.

Posted Jun 30, 2026, 2:42 AM UTC

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