Their website was a bottleneck for every campaign. Then it became a growth engine.

Greenhouse had a custom CMS they owned end to end. Servers, caching, firewalls, API key rotation. Their VP of Marketing summed it up: "We were in the IT business."

Here's what that looked like in practice:

• Adjusting a color or font size required a developer ticket
• Standard page updates sat in a queue for 1–2 weeks
• Traffic spikes meant manually spinning up servers (they called these "Dynamos")
• Every publish required their agency partner. Every single one.

The part that stuck with me: the self-censorship. When teams knew a non-standard request meant months of lead time, they stopped asking. Creative ambition died in the planning stage because everyone already knew the answer was "that'll take forever."

After migrating to Webflow:

• Event pages went from two weeks of build time to a few hours
• Demo request conversions improved 40%
• Product marketers, content writers, and field marketers all publish directly. No queue, no tickets

https://reddit.com/link/1ujd36p/video/94h3kih60cah1/player

Their CMO: "I no longer hear about the bottlenecks that used to come from the website not keeping pace."

The timing matters. AI tools mean marketing teams can move faster than ever, but only if the site can keep up. If every change still requires a ticket, the gap between what your team could do and what they're actually allowed to do just got a lot wider.

What's keeping you on your current stack?