Why compare products when AI can do the work for you? AI tools are becoming product recommendations hubs, doing comparisons so you don't have to

Google and OpenAI are now placing ads directly inside AI-generated answers. Google expanded ads embedded in AI Overviews to desktop across a dozen countries, and OpenAI began testing ads in ChatGPT for free and Go tier users in January.

I don’t know if this will pay off or not. OpenAI's early tests are priced on CPM instead of CPC, and Perplexity's own ad experiment pulled in just $20,000 against $34 million in total revenue.

For any seller out there, I’d love to know if your products are showing up more in AI answers lately and if you've run ads in these placements, do they feel useful or do they undercut the trust that made the answer worth reading in the first place?