Can Alex Aster say something new

Discussion

It’s in no means a hate post towards Alex. I am very indifferent toward her books and haven’t read one in a while, but something raised my curiosity.

However, can she get a little more creative with her marketing? Kudos to her that she’s doing it all alone, but it begs the question why doesn’t she have any help when she’s a mainstream author? She constantly does the same thing with the same song over and over again, and it gets a little tiring (I know how self-marketing works, and it’s exhausting to come up with new ideas, but again, to just repeat the same ONE thing? I am not sure if she does it because it works (as her videos get more or less the same views because of her follower count and basic social media algorithm)).

And while we’re on the matter, why is she always trying to be like SJM? I get she’s the most famous of the genre right now, but just because she said her book had to be split into parts doesn’t mean you have to say that too (she said that on a story on Insta a few days after the CHD interview) as she did in a recent video.

Anyways, I am happy she’s achieving her dreams, but from a creative standpoint (not that I am the most creative person) is just weird to me.

Posted Jul 3, 2026, 6:24 PM UTC

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