The 80/20 rule completely changed how I create content

Most creators spend almost all of their time creating.

Very little time promoting.

I used to do the same thing.

Now I try to follow this principle:

20% creating.

80% distributing and engaging.

That means:

Answering comments.

Posting in relevant communities.

Updating old content.

Sharing insights in different formats.

Learning from audience feedback.

Creating is important.

But distribution is what gives great content a chance to be discovered.

The internet is full of amazing content that nobody ever sees.

Question: Do you spend more time creating or promoting?