How quickly are you responding to inbound leads these days?

I’ve been looking into lead handling processes across info businesses, agencies and coaching companies recently and I’m surprised by how much variation there is.

Some businesses respond to inbound leads within minutes.

Others take hours or even days.

I’m curious:
How quickly do you respond to new applications or inbound leads?
Is it manual or automated?
What happens if someone doesn’t book a call?
What happens if they no-show?
Do you continue following up with unresponsive leads or do they effectively disappear?

For businesses selling high-ticket offers, it feels like even small improvements in response time and follow-up could have a pretty significant impact on booked calls and revenue.

Would love to hear how everyone here handles this today and whether you’ve found any bottlenecks in your process.