Why is nobody talking about World Cup narratives?

Every cycle crypto finds a new obsession.

AI.

Dogs.

Cats.

Politics.

Celebrities.

But one of the biggest events on the planet is happening and I barely see anyone discussing World Cup-related plays.

Feels weird considering billions of people are following the tournament.

Am I missing something, or is everyone still focused on the same old memecoin meta?

What World Cup-related projects have you guys found so far?