How would you fix the communication from EHG?

I feel like a lot of complaints around here are for the lack of content and the seasonal pacing (attempted pacing) of releases, but I also see lots of talk about the lack of updates or even some communications feeling tone deaf or irrelevant.

What would you do to communicate things differently? Can EHG talk themselves out of this situation? Should they bother to try or just heads down and focus on work.

What would you see as an improvement, or what has worked well in the past either from EHG or other games you follow?