Why does Jules look so different in the Bad Decisions MV?

I always asked myself this question, as he looks completely different than other mv's from TNA

https://preview.redd.it/eu8tdhul7hbh1.png?width=901&format=png&auto=webp&s=4a31672e19096f66019e6160278dc70faf076eb3

https://preview.redd.it/ep01wexq7hbh1.png?width=1200&format=png&auto=webp&s=ba0540658bd494e6d5bf303f44f2547e03eeefc3