What’s worth following?

I have been wanting to shift my insta over to more fitness related content (not a trainer just genuinely love the gym and hope to encourage more women over 30 to get active) but I’m curious what people actually end up “following” fitness creators for.

I was wanting mine to really just be like more funny or relatable gym content than anything- but after being on this sub for years I know there are a lot of icks out there so I’m just trying to get some ideas on what to focus on, post and avoid!

I should also mention- the vast majority of my following I gained in my 20’s when I was a tattoo model and was half naked on the internet lmao- so the last 10 years I’ve lost over 50% of my following and even more engagement- so I’m trying to organically build that back up without being male centered if that makes sense.