SEO or GEO Audits – what do you think?

As we navigate the shifting search landscape in 2026, I’m seeing a major strategic fork in the road for many digital marketing professionals. I’d love to hear your take on where we should be prioritizing our efforts.

Are we looking at:

1. Traditional SEO (The "Link & Keyword" Model): Focusing on established backlink strategies, keyword density, and traditional ranking factors to dominate SERPs.

2. Generative Engine Optimization (The "Entity & Citation" Model): Focusing on entity authority, nested schema hierarchies, and ensuring our brand is accurately represented as a "source of truth" within AI summaries (Gemini, ChatGPT, Perplexity).

There is obviously room for both, but if you had to prioritize one for a client with limited resources, which do you think is more critical for long-term growth right now?

Are you doubling down on what we know works for Google, or are you aggressively pivoting toward AI-first visibility?

Let’s discuss your strategy in the comments below.