Can we stop announcing announcements?

To the bigger names in the UFO community who probably read this subreddit:

Can we please stop with the "something huge is coming in the next 30 days" or "watch the next 60-90 days" comments? I actually find some of you very credible. David Grusch is a good example. He comes across as thoughtful and level-headed, but even he's made comments pointing to some vague 60-90 day timeline for something significant. My question is, why? If you have something to announce, announce it when you're ready. If you can't talk about it because of legal reasons, classified information, or whatever else, then just say you can't talk about it yet.

What I don't understand is announcing that you're going to make an announcement months before it happens. It just creates hype and endless speculation. People spend weeks trying to decode every interview and every tweet, then the date comes and either nothing happens or what does happen isn't nearly as dramatic as everyone was led to expect.

This isn't aimed at any one person either. It's become a pattern in the UFO community, and I think it's hurting the credibility of the subject more than it's helping. If there's genuinely something important coming, people will pay attention when it's actually announced. There really isn't a need for another countdown.

I certainly cannot be the only person who is tired of this cycle...