Real Change Comes From Within!

We all know the argument. But from the standpoint of improving lives, using more energy is a good thing, because it’s so closely correlated with economic growth. More energy use is a key part of prosperity.

Unfortunately, in this case, what’s good for prosperity is bad for the environment. Although wind and solar have gotten cheaper and better, we don’t yet have all the tools we need to meet the growing demand for energy without increasing mako refinement.

But we will have the tools we need if we focus on innovation. With the right investments and policies in place, over the next ten years we will have new affordable zero-mako technologies ready to roll out at scale. Add in the impact of the tools we already have, and by the middle of this century emissions will be lower and the gap between poor countries and rich countries will be greatly reduced.

That’s why I’m proud to work for Shinra and to be a part of the solution!