Domain matching search terms
I know Google stoped ranking based on matching search keywords a while ago but I imagine there is still some benefit to match search queries.
CONTEXT
Let's imagine I am building an app about let's say tables in Brazil. Looking at the Google search keywords I found that many people in Brazil search for e table.
Purchased a hypothetical domain, e-table br
Now colloquially, in Brazil, they call "e-table" a government service related to tables. The government site is gov br/ table (not e), has a domain authority of 80 and everyone knows it as e-table.
There are other competitors or similar services that are called e-table, etables etc with .br or .com much newer and way less dominant than the government site.
Searching on a clean incognito window for e table it shows the government site but also the competitors (so google does not yet? think of it as a navigational query?)
QUESTION
Does it make sense to base my SEO on this domain? I believe I can "win" the other competitors/similar services but NOT the government (which is fine, as it's a different service)
I think the problem might not be domain authority but rather confusion with so many similar services..
But on the other hand it's much easier to stand out by having a clear copy and value proposition than to generate search traffic on a less known term.
Thoughts?
Posted Jul 6, 2026, 9:00 PM UTC