Growth Marketing Manager -Skincare brand

Scale new customer acquisition within healthy CAC parameters, balance short-term efficiency with long-term contribution margin, and drive full-funnel growth across our highest-leverage channels: Influencer partnerships (primarily YouTube), TikTok, and Paid Social. This is a hands-on leadership role for a performance marketer who can manage team dynamics, deploy six-figure monthly ad budgets ($100K+/month), and ride the line between creative instinct and data-driven optimization. You'll own the new customer acquisition number and the team that delivers it.
About the RoleLead a team of 2 to 4 direct reports plus manage external agencies and consultants across influencer, paid social, and paid search.Report directly to the Senior Director of Marketing and partner with Success & Retention, eCommerce, Brand, Marketplaces, and Analytics.For the right candidate, this role offers significant growth potential — expanding into global markets and partnering with leadership on strategic growth projects.
YouTube & TikTok — Content MarketingLead the team building and scaling our network of YouTube and TikTok creators to drive awareness and new customer acquisition.Build a continuous creator-content pipeline that fuels paid and organic channels — turning best-performing creator assets into scalable ad inventory across Meta, YouTube, and TikTok.Own TikTok as a full growth channel, scaling revenue through an integrated playbook of creator partnerships, TikTok Shop affiliates, GMV Max campaigns, and promotional strategy.Analyze campaign data — views, CPAs, content type, creator type, and budget — leveraging AI/ML tools to inform how to allocate weekly, monthly, and quarterly channel spend.
Performance Marketing — Strategy & ExecutionOwn channel strategy and execution across Paid Social, Paid Search, and YouTube.Manage agencies accountable for day-to-day campaign execution.Direct budget allocation, targeting, bidding, and creative testing to balance efficient CAC with long-term subscription growth and contribution margin.Research and lead testing efforts on emerging advertising platforms.Analyze campaign data and viral trends — leveraging AI/ML tools — to identify winning hooks, angles, and formats that shape creative briefs.Provide actionable feedback to internal and external creative teams to produce output that drives both acquisition and brand equity.
Cross-Functional PartnershipPartner with UX + Tech on landing pages, offers, and gift-with-purchase strategies that improve CvR and RPU.Align with Brand & Organic Social so paid campaigns reinforce broader content strategy.Work with Analytics tools to refine attribution and reporting, driving net revenue growth while keeping MER within guardrails.
What You BringDTC Product Marketing Experience (Required):
Direct experience marketing a physical DTC product to consumers. Subscription DTC experience is a significant plus.Performance Marketing Expertise:
5+ years managing performance marketing campaigns at scale, with consistent ownership of six-figure monthly ad budgets across paid and creator-driven channels, and a proven track record of optimizing CAC efficiency.Influencer & TikTok Fluency:
Hands-on experience building creator programs and scaling TikTok as a growth channel — including TikTok Shop, GMV Max, and affiliate strategy.Tech-Savvy & AI Enthusiast:
Experienced with attribution tools, analytics dashboards, and marketing automation platforms, always seeking innovative ways to improve performance.People & Agency Leadership:
Track record of managing direct reports and holding external agencies/consultants accountable to performance goals.Creative Eye + Analytical Mind:
Skilled at translating campaign data into actionable insights that inform creative direction and messaging that resonates.Hands-On Operator:
Comfortable in platform ad managers — this role requires practical execution, not just strategy.Bachelor's or Master's degree in Marketing, Business, Economics, Statistics, or a related field preferred.
Compensation & LocationSalary: $125,000 – $135,000 plus great benefits.Hybrid schedule: 3–4 days in-office, 1–2 days WFH (subject to change).Office located at 2023 W. Carroll Ave., Chicago, IL 60612.
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