Found & Strange Is Officially Open — A Store Built to Help Creators Grow Together
A few days ago, I decided to make a Bonk T-shirt.
This was apparently a tactical error. 😂
Because somewhere between making that first shirt and figuring out how print-on-demand works, I started thinking about the same problem we talk about constantly in this community:
Discovery.
There are incredibly talented people in this community making films, music, art, characters, stories, and entire fictional worlds—but every one of us is fighting the discovery battle separately.
So we built another door.
FOUND & STRANGE is officially open.
Merchandise for people who wandered off.
The idea is simple: build one shared store where creators can bring their own audiences through the door—and where those audiences can discover other creators while they're there.
Come for a musician. Find a filmmaker.
Come for a filmmaker. Find an artist.
Come for an artist. Somehow discover that an orange rescue cat named Bonk has his own clothing line.
Look, I don't control the journey. 😂
The part I want to be very clear about is the money.
Found & Strange takes no creator commission.
Direct costs associated with producing and selling the merchandise have to be covered, obviously. I'm enthusiastic, not a wizard. But beyond those costs, I'm not interested in taking a cut of another creator's work.
The value for FNS is combined reach.
If ten creators each bring people through the same door, all ten creators have the opportunity to be discovered by people they could never have reached alone.
That's the experiment.
The store is live now, the first collections are taking shape, and we already have a growing group of creators getting involved.
This is going to be built gradually. I'd rather have a store full of things people genuinely want than 900 products nobody asked for because somebody discovered we can put a logo on a shower curtain. 😂
But the doors are open.
If you're part of the AICCA community and interested in getting involved, come talk to us in the FNS room on the Discord.
And if you just want to see what we're building:
Make strange things.
Find your people.
Build bigger doors together.
FOUND & STRANGE
Merchandise for people who wandered off.
Posted Jul 8, 2026, 11:59 AM UTC