Should scam ads on YouTube and other streaming platforms be more strictly regulated?

Back in the day when we all watched terrestrial TV, one felt reasonably confident that the adverts had undergone some kind of regulatory approval process to prevent misleading and false claims.

I get no such feelings of confidence after seeing an advert for a portable AC unit the size of a packet of cornflakes that can cool down a room in seconds.

Do you worry about vulnerable relatives falling for these scams?