When will Lego announce the x-files set vs buying date?

I keep hearing August 1 for when it’s supposed to be announced. But is it also available on that day?

I’m just confused. Because when I try looking on Legos website, I feel like I can’t find anything for it. And I feel like a lot of times Lego announcers something’s coming out where they give a coming soon date.

This is probably a me situation and I don’t understand how it works.

Did I overlook it on the website or is it that they will announce it on August 1 and be available at a later date? How does it work exactly?

Thanks in advance!