How to use ChatGPT and Claude to find wasted ad spend in ThoughtMetric
To find wasted ad spend with AI, connect ThoughtMetric to ChatGPT or Claude and ask it to surface campaigns with meaningful spend and little attributed revenue. You ask one question in plain language and get back a ranked list of the campaigns losing money.
When you run a handful of campaigns, you can glance at the dashboard and spot the low performers. When you run hundreds across Meta, Google, and TikTok, and across multiple stores, the underperformers hide in the volume. This is where brands and agencies quietly lose money every month.
ThoughtMetric connects to ChatGPT or Claude through AI connectors (https://thoughtmetric.io/ai-connectors), which let you query your attribution data in natural language. Setup takes a couple of minutes using the instructions inside ThoughtMetric. Once connected, there are no exports and no pivot tables. You ask a question and get an answer.
A few examples of what you can ask:
"Show me every campaign that spent more than $500 in the last 30 days but drove less than $500 in attributed revenue."
"Rank all my active campaigns by attributed ROAS for the last 30 days, lowest first. Flag anything under a 1x return."
"Which campaigns have steady spend but bring in very few new customers?"
The best way to see the value is with your own store's numbers. Within a few questions, you will know which campaigns to pause, which to rework, and which to fund.
Book a demo to learn more about ThoughtMetric: https://thoughtmetric.io/demo
Posted Jul 10, 2026, 5:58 PM UTC