Cruelty-free skincare

Newly vegan here. I am steadily working on cutting out everything I can within reason. One thing I’m struggling with though is the prices of cruelty-free products- not only are they barely accessible to me (I’m in the Deep South US) but they’re basically double the price from what I’ve seen. I’m specifically looking for a face wash. I wash my face 3x a day though so I need a lot of bang for my buck you know? Just looking for recs.