Lmao why is social medias filled with Messi hate ?

It's crazy how much videos , posts and threads are getting made in every social media about how "corrupted" and a "cheater" Messi is , they are undermining his legacy and making him look bad , people are starting not to rate him even in their lists because apparently everything he's done is "rigged".

I am sorry I might be pushing too far but isn't this some kind of propaganda spreading??? It almost feels like somebody/entity is pushing these narratives to put Messi down ...

I don't want to go further but just a question does anyone think this is a pr campaign against Messi or am I only imagining things?