The Fit Fetish

I want to start by saying this is in no way a criticism or a calling out. I am truly trying to understand.

I am pretty new to airsoft. I've only been playing for about 6 months now, so maybe this is something that will eventually make sense to me. But for now, I have to ask.

Why are people so obsessed with their fit? Everyday theres a handful of posts of everyone decked out. Is it an extension of fantasy? I mean, we are all trying to buy into that, but does dressing the part make it more immersive?

Maybe its just something you start doing and once you go down the path, you have to keep going: like upgrading parts on a gun.

Help me understand.

Signed: The guy in the black t-shirt and camo pants at the field scratching his head.