Which wood chisels would you recommend?

Getting into hand tool woodworking after years of only power tools. My current chisels are a cheap big-box set that won't hold an edge.

Looking for a starter set that'll last, budget $80-150. Narex keeps coming up but I've also seen people say to buy individual Ashley Iles chisels.

Is a matched set better when starting out, or should I buy singles? What do you currently use?