[Academic] Free-to-play games, personalisation and spending intention (18+, free-to-play game players)

Hi everyone,

I am conducting an anonymous survey for my MSc dissertation at the University of Southampton. The study explores how perceived in-game personalisation influences player trust and spending intention in free-to-play online games.

You can take part if you are aged 18 or above and have played a free-to-play online game in the past six months.

The survey takes about 5–8 minutes to complete. It is anonymous and used only for academic research purposes.

Survey link: https://qualtricsxmv757hxl7f.qualtrics.com/jfe/form/SV_eqRqKt97KVcxviS

Thank you very much for your help!