AI-enabling a service business is fake. Prove me wrong

PE / growth equity are obsessed with the idea of driving margin by AI-enabling services businesses. I’ve yet to see it happen. Do I think it will? For sure. But right now it’s just another tool in the tool box to drive margin that frankly isn’t obviously working any more than procuring any software is for services companies that historically operated in a very bootstrapped fashion. Is thrive really building anything helpful for the shitty accounting or tax firms they are buying? Idk. My gut is at this stage you need 15 cracked engineers before any amount of AI-afying anything is really going to work