AliExpress watch shopping can feel like the all you can eat buffet but with good food.

the watches are really well-made and priced without any up charge for branding or marketing or design or in some cases originality. I have suddenly found myself to be one of those guys with a box full of watches. Maybe I have a problem. I rationalize it by comparing the total spend to one Swiss made brand watch which was probably mostly made in a nearby Dongguan city, guandong province factory by the same people. I have spent less. Am I wrong or is the Swiss made up charge mostly BS?