would you invest in a product before it has paying customers?

i recently launched motionminute.online.

it lets boat tour and charter businesses create a branded landing page and booking funnel by entering a few details about their business.

the platform is live, so the main challenge now is not building more features. it’s reaching enough business owners, improving onboarding, and turning the first users into paying customers.

i’m considering raising a small amount to fund customer acquisition and sales.

but i’m unsure which signal matters most before approaching investors:

a working product?

active users?

the first paying customers?

or recurring revenue?

for founders who raised early, what made investors finally take the project seriously?