My š¶āš«ļø realization on Apple AI silence
Just a realization and my Q3 reporting notes I had as we head into earrings at the end of the month.
The Apple business intelligence teams might just be some of the best in the game after seeing the lawsuit against OpenAI yesterday. Itās definitely something to follow if it indeed had to do with hardware engineering roadmaps beyond just the next iPhone or consumer whiz bang.
Just laying out a theory here, but thereās no way Apple is ignorant to AI. Iām sure a lot of us all thought Apple was quietly becoming the old tech company in the background and favored by Buffett as a good olā steady company safe to invest in. But being a tech company is cutthroat right now in this AI hardware arms race. Iām those here are aware of the long history of $INTL. Apple is quietly letting the AI market come to them. Apple is slowly growing well over 60% of the pie and their global resell market is stable business in product longevity. Iām curious where my old iPhone Iāve babied will go to next or if itāll be parted out even though itās in perfect cosmetic condition. Apple doesnāt want to abandon hardware that quickly. They are well aware of the economical Mooreās law theyāre approaching with the upgrade cycle slowing down in the phone market. Iām watching to see how the Mac hardware turns out. Iām betting they sold a lot of Mac minis from what Iām seeingā¦.
So my long running bet and rationale is Apple doesnāt go way of the 𦤠(Iām actually surprised thereās an emoji for that). The in-house silicon development and IP could actually be a serious danger to the other burrows. Buy side looking for a discount below $300. Ironically right now, the price target of $420 in the next 3 years and how far off will be a big tell of eclipsing $700+ in the next 5 years if the AI market has to buy $AAPL iShovel pro max to mine the market. To those who bought more back below $250, I salute you. To those whoāve held for 20 years, I donāt wanna hear from youā¦./s
Posted Jul 11, 2026, 2:25 PM UTC