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My šŸ˜¶ā€šŸŒ«ļø realization on Apple AI silence

Just a realization and my Q3 reporting notes I had as we head into earrings at the end of the month.

The Apple business intelligence teams might just be some of the best in the game after seeing the lawsuit against OpenAI yesterday. It’s definitely something to follow if it indeed had to do with hardware engineering roadmaps beyond just the next iPhone or consumer whiz bang.

Just laying out a theory here, but there’s no way Apple is ignorant to AI. I’m sure a lot of us all thought Apple was quietly becoming the old tech company in the background and favored by Buffett as a good ol’ steady company safe to invest in. But being a tech company is cutthroat right now in this AI hardware arms race. I’m those here are aware of the long history of $INTL. Apple is quietly letting the AI market come to them. Apple is slowly growing well over 60% of the pie and their global resell market is stable business in product longevity. I’m curious where my old iPhone I’ve babied will go to next or if it’ll be parted out even though it’s in perfect cosmetic condition. Apple doesn’t want to abandon hardware that quickly. They are well aware of the economical Moore’s law they’re approaching with the upgrade cycle slowing down in the phone market. I’m watching to see how the Mac hardware turns out. I’m betting they sold a lot of Mac minis from what I’m seeing….

So my long running bet and rationale is Apple doesn’t go way of the 🦤 (I’m actually surprised there’s an emoji for that). The in-house silicon development and IP could actually be a serious danger to the other burrows. Buy side looking for a discount below $300. Ironically right now, the price target of $420 in the next 3 years and how far off will be a big tell of eclipsing $700+ in the next 5 years if the AI market has to buy $AAPL iShovel pro max to mine the market. To those who bought more back below $250, I salute you. To those who’ve held for 20 years, I don’t wanna hear from you…./s

Posted Jul 11, 2026, 2:25 PM UTC

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