Why are so many videos on social media horizontally flipped? Why does it seem like I am the only one bothered by it.

Here is an example. She is holding up books she's recommending. Books! I have to pause the video to try to read the title for each book. Nobody in the comments complains.

https://www.instagram.com/reel/DK7LOLzR5Hc/?igsh=MzRlODBiNWFlZA==

In another one, the influencer was holding up her college diploma to prove she has a degree in engineering for whatever reason. Pausing the video and trying to read the cursive inscriptions backward was impossible, so I gave up. Again, nobody in the comments complains.

Did humans evolve to read horizontally flipped shit and I missed it?