Hey all,

Just posting a further update on the Brand and watch series, for those that may be interested.

We are in production. 200 units are currently in manufacturing, 100 of our Laser Drift model and 100 of The Clerk. No preorders, when they're ready, they're available to ship, as we are self-funding this project.

Our samples are currently out for review and this is a big deal. I am absolutely thrilled with the look and feel of the watch, as well as the finish and overall quality. But it was important to get other people's opinions, so the watches are going on a little tour to reviewers as far as Australia.

We have had some great feedback up to now on the specs, design and finishing and I'm excited to see the reviews published.

If you would like to know a little more about our background, who we are and our goals in the market, feel free to read the below article:

https://watchdadblog.com/2026/07/08/the-story-behind-walker-crown-passion-persistence-and-the-spirit-of-the-80s/

Finally, with reviewing, the cat is out the bag with our unboxing experience...and we think it's pretty cool.

For a lot of brands, packaging is an essential to get the watch to the customer safely and that's OK. But we wanted the unboxing to be an experience in itself. I have designed the graphics on the box to give it the "vibe" before it's even opened, inside, there is a blank cassette. As an 80s themed series, we're trying to encourage people to make their own mixtapes, like we did back in the day. But many can't do this, so there's integrated NFC chips on the cassettes, tap your phone and you are taken to a carefully curated Spotify playlist, 80s music, each watch having a different theme. Just a fun extra to make it a more sensory experience.

If this has piqued anyone's interest and you'd like to know more, feel free to drop me a message or comment or check out our website.

Have a good day, all!

Jonny

A little update on progress