65" living room TV - samsung matte vs dolby vision, can't decide

I am really torn between a couple options.

Reflections are kind of my pet peeve. I didn't personally have a TV for the last few years due to moving around a lot, but I've noticed and hated glare on friends' tvs a lot more than they did (tcl c7k, some LG C series etc).

So I love the coating on the samsung QN90FAT. That TV to me looks so much better than almost anything else in the showroom. It doesn't seem washed out to me, and not being jumpscared by my fat face getting choked on popcorn in dark scenes will probably mean a lot more to me than marginal panel or processing improvements.

As for other TVs, my main runnerup-s were TCL 8 series, but I couldn't view a C8K or C8L live though, I'm not sure how much better they are than C7K. But Hisense U8Q also seemed bad, and the U7Q Pro is unfortunately heavily nerfed in the EU. And then even if I were to pay the sony tax, the bravias are straight up mirrors with built in netflix. LG G6 looks acceptable, but still super expensive.

So then my big problem with Samsung is the lack of Dolby Vision. I can't with good heart bring myself to drop the money for a TV that will default back to some inferior HDR10 picture most of the time, because HDR 10+ is so niche (whether streaming or "plex").

What do you guys think I should do?