My New Favourite Moment

S03 E05

Pete pitches his marketing idea to Admiral TV. They're mortified. Cooper, Layne, and Sterling tear a strip off of him for alienating a client. Sterling most of all. They finish.

Layne: "Are we done with the flogging?"

Sterling, dejected: "It's never as good as you think it's gonna be."

That whole thing is just pure Roger Sterling. Holy fuck I nearly fell out of my chair