Are customers starting to trust AI recommendations more than Google?

It's interesting to see more people mentioning they find businesses by asking ChatGPT or Perplexity instead of just using Google. Seems like we might be entering a stage where optimizing for AI recommendations is just as important as traditional SEO. Apparently, there are even services like ShowUpWithAI popping up to help brands with visibility in AI search. For anyone running a business, is the consensus that customers are actually using these AI assistants to find you yet? Is it worth changing strategies now, or is the general vibe that it's still too early to worry about?